What is positioning? Anyone who paid attention to Marketing 101 in college is probably well versed in the power of positioning and branding. It is a highly productive concept used by marketers to get their brand in the prospect’s mind and can be a tool to reach marketplace dominance. It is also a strategy to …

I am a fan of Casey Neistat’s vlog, not so much because of the things he does but because of the way he lives his life. If there’s one thing I have noticed about high performers is that they don’t fear failure. Think about it, what would you do if you didn’t care if you …

Are you a new manager? It seems to me that every organization I have ever joined has some kind of required reading for managers. When I worked at UPS as a supervisor in the revenue auditing department it was the One Minute Manager by Ken Blanchard. Now that has been revised and updated into the …

Walt Disney was arguably one of the 20th century’s most iconic businessmen. His vision, perseverance, and quest for upmost quality built a commercial behemoth that would dictate the media, entertainment, and merchandising landscapes for generations. Walt Disney: The Triumph of the American Imagination, by Neal Gabler, is an in depth look into Walt’s life story, …

Interested in management? Andrew S. Grove was one of Intel’s best chief executives, if not one of the best throughout all of the major organizations of his era. There is little doubt that the computer revolution was aided by his contributions. He was well known for being a highly productive, if borderline ruthless, manager. He …