Finding a “Blue Ocean” has become a cliche that pops into conversations regarding markets and how businesses compete in them. In general, it connotes a space that’s virgin and calm, whereas the “Red Ocean” is clouded with blood as sharks devour each other. In a Blue Ocean, strategy reigns supreme as a company reaps tremendous …

Seth Godin is an author, blogger, speaker, and now podcaster. I’m sure I’m missing a few, but he’s fairly prolific in his work and it’s hard to capture everything Seth Godin wants to be. Of all of his books I found myself wanting to read “Tribes” because of it’s theme on leadership. I am very …

Jason Fried and David Heinemeier Hansson (DHH) are recognized for founding 37signals, which is known for its project management software Basecamp, as well as the development of Ruby on Rails, a popular web application framework. Their no nonsense, streamlined approach to developing and managing a business in a competitive startup culture has made its way …

What is positioning? Anyone who paid attention to Marketing 101 in college is probably well versed in the power of positioning and branding. It is a highly productive concept used by marketers to get their brand in the prospect’s mind and can be a tool to reach marketplace dominance. It is also a strategy to …

Are you a new manager? It seems to me that every organization I have ever joined has some kind of required reading for managers. When I worked at UPS as a supervisor in the revenue auditing department it was the One Minute Manager by Ken Blanchard. Now that has been revised and updated into the …

Interested in management? Andrew S. Grove was one of Intel’s best chief executives, if not one of the best throughout all of the major organizations of his era. There is little doubt that the computer revolution was aided by his contributions. He was well known for being a highly productive, if borderline ruthless, manager. He …