Review: Blue Ocean Strategy: How To Create Uncontested Market Space by W. Chan Kim, Renee Mauborgne
Finding a “Blue Ocean” has become a cliche that pops into conversations regarding markets and how businesses compete in them. In general, it connotes a space that’s virgin and calm, whereas the “Red Ocean” is clouded with blood as sharks devour each other. In a Blue Ocean, strategy reigns supreme as a company reaps tremendous …